Eslite Group''s business model innovation and strategies
Date Issued
2014
Date
2014
Author(s)
Ho, Wei-Ting
Abstract
Enterprise Transformation has been an important topic of enterprise development in this day and business model innovation becomes a good point of breaking through the plight of enterprise transformation since some scholars have begun to study business model. About business model innovation, companies previously focused on R&D but only focusing on R&D has certain risk in the generation of internet that information can rapidly spread. On the other hand, service industry is difficult to focus on technologic innovation. Therefore Eslite, through business innovation, transform to promising department store industry from book store industry which facing the internet threat and marketing recession - it''s a case worth studying.
This study will use case study research, dynamic capabilities theory and business model to explain: how does Eslite Group create 10 billion revenue as a company which have had losses continually for fifteen years. In the results of my research, Eslite''s business model can be roughly divided into two parts: "book stores" and "living field" and there are key point making a decisive difference between this two business models. The first key point is Eslite re-interprets and adheres own core competencies so they can make revenues more effectively; The Second point is Eslite can think how to do enterprise transformation before external shocks comes through management thinking, so finally they brought Eslite''s success story.
Subjects
企業轉型
商業模式
服務業創新
誠品
動態演化能力
Type
thesis
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