影響消費者對菇類農產品購買意願的因素與其作用

Other Title

Influencers of Mushroom Purchase Intention and Their Effects

Journal

農民組織學刊

Journal Volume

24

Start Page

1

End Page

39

ISSN

1027-5053

Date Issued

2022-05

Author(s)

方紹宇

URI

Subjects

品牌形象

產品知識

飲食習慣

循環經濟意識

菇類

購買意願

Brand image

Product knowledge

Circular economy awareness

Purchase intention

Mushroom agricultural products

Type

journal article