The Relationship Between Internet Self-Efficacy, Self-Discrepancy, Discomfort and Perception of Privacy Invasion
Date Issued
2012
Date
2012
Author(s)
Wu, Yi-Hsuan
Abstract
The prevalence of the social information technology and social media has not only increased us content accessibility but also enhanced our information sharing and exchange. However, such natures of interactivity and transparence have caused the concerns on privacy when web users constantly registered in those “new and unknown” applications and browsed through the web space.
This study attempts to examine the issues on privacy concern from the users’ perception perspective. We regard the privacy concern as what users think of as an invasion of privacy. Under such, the privacy is subjectively perceived and judged. The self cognition construct is studied to test its impact on privacy concern. Two sub-construct, self-efficacy and self-discrepancy, were examined accordingly. Discomfort is proposed as a mediator on self cognition to privacy concern.
To empirically test the hypotheses, one hundred and ten survey results were collected and analyzed. The results indicate that the extent of internet self-efficacy is significantly correlated to perception of privacy invasion; the self-discrepancy is positively correlated to negative emotions; anxiety is positively correlated to perception of privacy invasion.
Subjects
Internet Self-Efficacy
Self-Discrepancy
Discomfort
Privacy Invasion
Type
thesis
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