資源配置策略對廠商經營效率影響之分析-資料包絡分析法的應用
Date Issued
2005
Date
2005
Author(s)
蔡昌宇
DOI
zh-TW
Abstract
The ability to continuously review, adjust and cultivate the dynamic capability in order to maintain sustainable competitive advantage becomes a major factor deciding whether or not a corporation can possess long-term profits. This process of dynamic accommodation not only faces the challenge of varying preferences from target customers but also the challenge of requirements for different resources and capabilities that companies must maintain owing to the transformations of exterior market structure and interior corporate maturity. Therefore, the research can’t merely focus on the classification of different types of resources and capabilities, but puts more emphasis on the relationship between resource allocating behavior and firm’s performance of business efficiency.
By integrating the concepts about business competence from Marketing and Strategy theories, we identify two significant resource allocation activities and their own barrier effects upon other rival companies in the market. One is the resource invested in the activities of creating product value such as R&D expenses and it focuses on enhancing value creation and gaining competitive advantage. The other is the resource invested for the purpose of supporting the marketing appropriation activities like advertising or promotion expenses and it focuses on appropriating the product value and building an effective barrier to other competitors.
This research adopts the method of Data Envelopment Analysis to measure the performance of business efficiency and tries to make a connection between the performance and resource allocating behavior. The factors decide good or bad performance of companies including different kinds of resource allocating strategies, which are further affected by characters of market environment and stages of business life cycle. The main results of this research are as follows,
1.Accessibility to the market determines the impact of R&D innovation and marketing appropriation activities on the performance of business efficiency.
2.Firms with different kinds of market accessibility reveal divergent patterns of resource allocation trajectories, and the key factors influencing the performance of business efficiency include the correct focus of resource allocation and the consistence of long-term resource allocating strategy.
3.Firms in different stages of business life cycle will equally put more emphasis on marketing activities as their life cycles evolve. However, as the accessibility of the market becomes higher, firms in the same stage of business life cycle tend to allocate more resources in marketing activities and show greater divergence in their resource allocating behaviors.
Subjects
經營效率
資源配置
動態能力
資料包絡分析
business efficiency
resource allocation
dynamic capability
Data Envelopment Analysis
Type
thesis
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