Taiwanese Cruise Tourist Behavior during Different Phases of Experience
Journal
International Journal of Tourism Research
Journal Volume
14
Journal Issue
5
Pages
485-494
Date Issued
2012
Author(s)
Juan, P.-J.
Abstract
ABSTRACT This study examined the influences on the decisions and experiences of Taiwanese cruise tourists during different phases of leisure experience. The study results demonstrated that trip price and duration were the two main influences on tourist decisions during the anticipation phase of planning their trip. During the on‐site experience phase, the determinants of tourist reasons for using different services during their cruise varied. Notably, price only slightly influenced total tourist satisfaction and re‐purchase intention during the recollection phase, whereas service quality exerted a major influence. Copyright © 2011 John Wiley & Sons, Ltd.
Type
journal article