The Study of Compulsive Buying Behavior—The Application of Structural Equation Models
Date Issued
2007
Date
2007
Author(s)
Chen, Wen-Yi
DOI
zh-TW
Abstract
For most people, buying is a normal and routine part of everyday life. For compulsive buyers, the inability to control an overpowering impulse to buy and results in significant and sometimes severe consequences. The purpose of this study was to explore the construction of compulsive buying behavior and the influence of moderators, including conformity, quality of relationship, and country of origin.
This study conducts survey by a questionnaire attempts to look for the relationship between family communication structure, materialism, self-esteem, and compulsive buying behavior. Use LISREL to evaluate and examine its causality. The results indicate that the relationship of family communication structure, materialism, self-esteem and compulsive buying behavior had significant difference. But the positive-negative relationship between materialism, self-esteem and compulsive buying behavior was inconsistent with the literature and need for further research. Besides, the moderate effects of conformity, quality of relationship, and country of origin nearly all had significant difference.
Subjects
家庭溝通結構
物質傾向
自尊
強迫購買
LISREL
FCS
materialism
self-esteem
compulsive buying
Type
thesis
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