Strategic Positioning Analysis of TiMOTION: A Fast-Growing Taiwanese Manufacturer
Date Issued
2014
Date
2014
Author(s)
Beyer, R. Abram
Abstract
This paper looks into the Strategy challenges that TiMOTION Technology Co., Ltd., a medium-sized, electric linear actuator manufacturer from Taiwan, faces as it positions itself to become “the first choice of actuator system for the customers in every market.” In identifying these challenges, a strategy analysis investigates TiMOTION at the industry and company level. This paper specifically reviews its employee education, company alignment, strategic positioning and product mix performance.
To provide the analysis, NTU Strategy Management course packet borrowed models including the Sector, Industry, Market Segment, SWOT analysis, Value Chain Analysis, Strategic Position Analysis and Abell’s Framework. This case study is inspired by Harvard Business Review article by Black, Stewart J. and Morrison, Allen J. titled "A Cautionary Tale for Emerging Market Giants.”
This TiMOTION case study provides a real-world example of strategic analysis performed by a mid-sized emerging market company. It is a useful case for managers of Taiwanese companies who are seeking to perform company strategic analysis of their respective companies and finding ways to address company challenges in market positioning.
Subjects
戰略分析
台灣製造商
新興巨頭
組織問題
強弱危機分析
Type
thesis
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