An Analysis on the Competition of Taiwan districted CATV Industry and Forecast the Entry Point of Fully Digitized Broadcast Format
Date Issued
2007
Date
2007
Author(s)
Lu, Yuh-Chuang
DOI
zh-TW
Abstract
The pass of Cable Television Act in 1993 opens a new competition era in this industry. The regulator divided Taiwan into 51 business districts and less 5 licenses issued per franchise. There are 5 MSOs and 19 independent operators share the entire market with monopoly or duopoly mode. From 2006 three international private investment funds have acquired 3 MSO own more than 68% market share. The motivation of this research is to analyze how a 5 years fund player to success in the convergence era in Taiwan.
The CATV operators receive the subscription price cap from the authority per year. After that they deal the price to the programs providers with profit since they are monopoly in franchise. They won’t upgrade the network to prevent the serious analog signal pirate problem because of easy profit. This thesis adopts Game Theory and co-optional value-net to explain the competition between CATV wireless TV operators and MOD from ChuangHwa telecom in the next five years.
The conclusions are (1) the competition between CATV operators does not help to upgrade. (2) The new wireless digital operators are not strong competitors to the analog CATV operators because of limited program capability. (3) The competition from MOD brings new business landscape will effectively change the video industry. CATV operators are likely to try to quickly upgrade to survive.
Subjects
賽局理論
有線電視
數位電視
MOD
競合關係
無線數位電視
價值網
Game theory
CATV
Digital TV
Co-petition
Terrestrial Digital TV
Value Net
Type
thesis
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