The Regionalization Strategy of Telecom Carriers：A Case Study on SingTel
Date Issued
2006
Date
2006
Author(s)
Chen, Shao-Ling
DOI
zh-TW
Abstract
Driven by the rapid progress of technology development, as well as the deregulation policy in many countries, the telecommunication service industry has kept booming and experienced various reforms during the past few years. By taking advantage of the privatization and deregulation in telecom markets, many leading telecom carriers have been aggressively expanding overseas. While most competitors are focusing on globalization, SingTel undertook a regionalization strategy to achieve sales growth and improve her profitability.
By investigating the regionalization development of SingTel, this research aimed to depict the building blocks of the regional strategy for telecom carriers. We would also analyze SingTel's performance of regionalization in terms of financial results and the recognition rendered by the third parties. Furthermore, we would explore obstacles and key challenges which SingTel encounters. Hopefully, our research results can contribute to the internationalization of Taiwan's telecommunication service providers.
Our research found that the performance of SingTel's regionalization is outstanding and the regional strategy is more effective than the global strategy for telecom carriers. The success of SingTel's regionalization can be attributed to its full utilization of “non-location-bound FSAs”, which comprise of the leverage of core competencies, the ability of effective execution and a clear strategic intent, a good use of “location-bound FSAs” by taking good advantage of local talents and building a good local network with mutual respect and trust, and the establishment of “region-bound FSAs” including the intensive infrastructure across the Asia Pacific, the concentration of FDIs within the region, and the creation of regional synergies. To sustain its competitive advantages, SingTel has to keep strengthening its core competencies and maintain its added-value to strategic partners for outperforming its competitors and dealing with the threats of imitation, substitution, holdup and slack. Accordingly, we suggest Taiwan’s telecom service providers to adopt regionalization strategy as their major approach to internationalization. Moreover, they should explore the potential business model valuable in the age of digital convergence in order to enhance their competitive advantages.
Subjects
區域化
附著在區域的企業特有優勢
新加坡電信
電信服務業者
Regionalization
Region-bound FSAs
SingTel
Telecom Carriers
Type
thesis