TFT LCD 驅動晶片設計公司的垂直鏈結策略研究
A Study on the Vetical Linkage Strategy of the TFT-LCD Driver IC Design Companies
Date Issued
2006
Date
2006
Author(s)
Mao, Yin-Wen
DOI
zh-TW
Abstract
THESIS ABSTRACT
GRADUATE INSTITUTE OF INTERNATIONAL BUSINESS
NATIONAL TAIWAN UNIVERSITY
NAME: Yin-Wen Mao MONTH/YEAR: July, 2006
ADVISOR: Dr. Ji-Ren Lee
A Study on the Vetical Linkage Strategy of the TFT-LCD Driver IC Design Companies
As the applications of TFT LCD panel in monitor, notebook PC, TV, and cellular phone become widely adopted, the TFT LCD panel industry has experienced an explosive growth during the past few years. Owing to the rapid demand growth. the sales of large-sized panels has outnumbered that of Japan, running neck and neck with Korea. It is this kind of environment that accelerates the development of TFT LCD Driver industry in Taiwan.
The primary purpose of this thesis is to analyze how IC design houses in Taiwan employ vertical linkage to win success in the TFT LCD Driver industry. We employed various analytical tools to explore this issue, including the use of value net framework to demonstrate how vertical linkage brings new values, the use of five-force model to explain the changing bargaining power between the upstream and the downstream player, the use of transaction costs perspective to discuss the benefits of being vertically linkage between driver IC design companies and the panel producer. We analyzed the applicability of four different types of vertical linkage modes. Finally, we provided various case analyses to illustrate the effects of vertical linkage used by TFT LCD Driver design houses in Taiwan.
This study is intended to discuss the necessity and the applicability of TFT LCD Driver design houses’ usages of vertical linkage strategy, which can be seen as a reference to the continuing developments of the TFT LCD Driver’s industry. For the other industries with similar environments, this analysis can be a good reference as well.
Key Words : Vertical Linkage Strategy, TFT LCD Driver IC, Value Net, Five-Force Model, Transaction Costs Theory.
Subjects
垂直鏈結策略
TFT LCD驅動晶片
價值網
五力分析
交易成本理論
Vertical Linkage Strategy
TFT LCD Driver IC
Value Net
Five-Force Model
Transaction Costs Theory
Type
other
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