https://scholars.lib.ntu.edu.tw/handle/123456789/103528
Title: | 代表性試銷市場之選擇—市場結構面與行為面之整合架構 | Authors: | 任立中 謝爵安 |
Issue Date: | 2002 | Journal Issue: | 2 | Start page/Pages: | 354-377 | Source: | 中山管理評論 | URI: | http://ntur.lib.ntu.edu.tw//handle/246246/84667 |
Appears in Collections: | 國際企業學系 |
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