https://scholars.lib.ntu.edu.tw/handle/123456789/103529
標題: | Resource Linkages and Capability Development | 作者: | Hsu, Chia-Wen Chen, Homin Jen, Lichung |
關鍵字: | Marketing distribution channels; Marketing know-how; Product development ability; Resource linkages; Strategic alliance | 公開日期: | 2008 | 卷: | 37 | 期: | 6 | 起(迄)頁: | 677-685 | 來源出版物: | Industrial Marketing Management | 摘要: | In this paper, we examine the different resource linkages sought by manufacturing firms through strategic alliance. We look closely at the impact of manufacturing activities on choice of resource linkage. Using a sample of Taiwanese firms, we found that product development ability and marketing distribution channels are the top priority resource linkages that Taiwanese manufacturing firms seek to establish. The authors also found it interesting that marketing know-how was not a resource commonly sought by Original Design and Manufacturing (ODM) firms, nor by Own-Brand Manufacturing (OBM) firms. Some implications are further discussed. Instead of outsourcing production to external suppliers, Taiwanese OBM firms remained committed to manufacturing as a core competence when they established their own brands overseas. © 2008 Elsevier Inc. All rights reserved. |
URI: | http://ntur.lib.ntu.edu.tw//handle/246246/84668 | ISSN: | 00198501 | DOI: | 10.1016/j.indmarman.2007.12.001 |
顯示於: | 國際企業學系 |
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