https://scholars.lib.ntu.edu.tw/handle/123456789/103578
標題: | Optimal Timing to Invest in E-commerce | 作者: | Hung, Mao-Wei Chang, J.-R. |
公開日期: | 2006 | 卷: | 23 | 期: | 4 | 起(迄)頁: | 335-348 | 來源出版物: | Psychology and Marketing | 摘要: | The timing of investment in e-commerce remains hotly debated in both the academic and investment communities. This study develops a framework for analyzing the optimal timing for a company to invest in e-commerce for conducting its business-to-business (B2B) or business-to-consumer (B2C) transactions. This study applies a real option theory to assess a new risk-reward dynamic for investing in e-commerce. The numerical results demonstrate that the optimal timing of investment in e-commerce depends on uncertainties regarding future cash flows and the opportunity costs associated with e-commerce. Implications with regard to the behavior of Internet companies from a financial perspective are discussed. © 2006 Wiley Periodicals, Inc. |
URI: | http://ntur.lib.ntu.edu.tw//handle/246246/84734 | ISSN: | 07426046 | DOI: | 10.1002/mar.20114 |
顯示於: | 國際企業學系 |
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