An Explorative Study on the Innovative Business Model of Health Screening Industry in Taiwan
Date Issued
2005
Date
2005
Author(s)
Tsai, Tzong-Jen
DOI
zh-TW
Abstract
The health screening industry has been well developed, both within the hospital organization and as an independent clinic, during the past 50 years in Taiwan. This industry has been regarded as a subdivision of the clinical medicine for the disease screening. Most of examinations used for health screening are originally designed for the diagnosis of diseases. It means that health screening adopts similar medical technologies which are clinically used, to find out diseases that could be early treated. As the industry has gone through its life cycle and has been approaching the mature phase, the degree of competition becomes intense and profitability is decreasing, especially for those independent health screening clinics. How to strategically revive this industry with the supports of newly developed technologies becomes a central concern of the industry.
The purpose of this thesis is to explore the potential of strategic innovation for the health screening industry by applying various strategy theories. Specifically, this thesis suggests a change of business definition from the disease-centered business design to the health-oriented one. By integrating knowledge of gene-technology and functional medicine with the existing health screen examination and collaborating with other medical institutions, the health-oriented business model could offer integrated and customized health screening services. Following the framework of value net, we further articulate such an innovative business model in terms of value proposition, scope of operations, profit capture, execution and strategic control. Implications of this business model and suggestions for both future researches and practices are discussed.
Subjects
價值網
健康檢查產業
產業分析
商業模式
Health Screening Industry
Industry Analysis
Business Model
Value Net
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-94-P91746011-1.pdf
Size
23.31 KB
Format
Adobe PDF
Checksum
(MD5):24c16a43c9b763d57e682cc244b4faa1