https://scholars.lib.ntu.edu.tw/handle/123456789/104515
標題: | Determinants of E-Repurchase Intentions: An Integrative Model of Quadruple Retention Drivers | 作者: | Tsai, Hsien-Tung HENGCHIANG HUANG |
公開日期: | 2007 | 起(迄)頁: | 231-239 | 來源出版物: | Information & Management | 摘要: | Although researchers and practitioners in the field of e-commerce are now paying more attention to online customer loyalty, the focus previously was on overall customer satisfaction. Here, we drew on marketing and consumer behavior literature to formulate a conceptual framework that considered community-based, customization-based, desire-based, and constraint-based drivers of online customer retention. Furthermore, the potential interrelationships between these drivers were explored. We then empirically tested our hypotheses using data obtained from a large online retailing store in Taiwan. The results strongly supported most of the hypotheses. Theoretical and managerial implications of the findings were discussed. © 2007 Elsevier B.V. All rights reserved. |
URI: | http://ntur.lib.ntu.edu.tw//handle/246246/219750 | DOI: | 10.1016/j.im.2006.11.006 | SDG/關鍵字: | Constraint theory; Customer satisfaction; Data acquisition; Engineering research; Managers; Mathematical models; Community building; Customization; Overall satisfaction; Repurchase intention; Switching barriers; Electronic commerce |
顯示於: | 國際企業學系 |
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