Does Familiarity Breed Attraction? An Empirical Study of Facebook
Date Issued
2014
Date
2014
Author(s)
Hung, Wei-Chih
Abstract
Development of Interpersonal Relationship means two or more people construct interdependent relations or connections between each other. During the developing process, Frequency of interaction, Temporal distances of acquaintance, Content of interaction, Homophily and Shared interests play the role as independent factors to affect Familiarity, Liking, Intimacy and Trust. From the Literature review, most studies prove the positive correlation between frequency, temporal distance, content, similarity and interpersonal relationship in real time face to face interaction. Our study intends to construct a model, confirming the relations between independent variables： frequency, temporal distance, content and similarity, and dependent variables： Familiarity, Liking, Intimacy and Trust.
With the help of social network sites, Facebook, we tried to prove the development of interpersonal relationship theories are also work out on internet. By using the function, “Profile,” “Status,” “Like,” “Inbox,” and “Friendship,” planning out high, medium and low levels for different attributes, to analyze the effect on familiarity, liking, intimacy and trust. Our study separate into two experiments. In Experiment 1, using One-way Multivariate analysis of variance to analyze the relations between frequency, temporal distance, content and interpersonal relationship factors. On the other hand, in Experiment 2, using Multi-way Multivariate analysis of variance and With-in subjects design to check the relation between similarity and interpersonal relationship.
With the analysis, our study generalized following conclusions： First, on social network sites Facebook, Frequency of interaction and Temporal distance of acquaintance have significant effect on interpersonal relationship development, positively enhance familiarity, liking, intimacy and trust. On the other hand, Sharing content of interaction shows no significant on this four factors. Also, the similarity about background, Homophily, has positively main effect on interpersonal relationship formation, but Shared interest shows no significant effect. After all, the interaction effect of both has significant effect on familiarity, intimacy and trust.
In conclusion, our study proposed a structured model for analyzing interpersonal relationship developing factors, with the help of Facebook, and confirmed with the positive relationships between important factors.
Subjects
人際關係發展
Facebook
互動頻率
認識時間
互動內容
相似度
Type
thesis
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