Business model of Fashion Industry－A Case Study on LVMH and ZARA
Date Issued
2009
Date
2009
Author(s)
Chang, Pao-Su
Abstract
The goal of this thesis is to analyze the business model of main competitors in the fashion industry, and bring up the possibility for Taiwan to develop this industry.fter understanding the feature of fashion industry, this thesis analyze two of the most important segments of the market, luxury and fast fashion, by using five force model. Then analyze the value chain and competitive advantages of one main player for each segment－LVMH and ZARA, in order to find out their business models and strategies. Meanwhile, analyze the advantage that Taiwan have and the challenge that Taiwan faced, to generate a solution for the downgrading output value of the ready-to-wear industry.rom the thesis, reader can understand the trend and characteristics of fashion industry, also the importance of each step in the value chain in luxury and fast fashion industry, especially in the retailer and brand building parts.
Subjects
business model
value chain
luxury
fast fashion
Type
thesis
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