A Study on the Attention-capturing Ability of Library Book Displays
Libraries provide a chance for life-long learning and leisure reading. To promote reading and make collections valuable, librarians strive to enhance the visibility of collections. One of means is the book display.
Just like the product display in the retail industry, library book displays can use many skills of layout and decoration to improve the attention-capturing ability. Sight is the much easier way to capture attentions in particular. Therefore, summed up many practical suggestions in visual merchandising, there are three effects of book displays:
1. Line-of-sight effect: putting books at the same height as the line of sight.
2. Focus effect: creating a focus in the overall picture.
3.Content-rich effect: providing information that is considered valuable to readers.
To test the attention-capturing ability of the three effects of book displays, this study was conducted with three experimental conditions. Using the special display of The Caldecott Medal picture books in an elementary school as a sample, this study tested the up-right display, flat display, podium display with recommendations and color-coded display with book introductions. This study recorded the number and ratios of passers-by, looking-at, stopping-by and picking-a-book. Besides, in order to understand motives and feelings of readers, this study did focus group interviews as well.
The findings show that only the flat display made a significant difference in the attention-capturing ability. It means that when the height of the book display is suit for children, line-of-sight effect will works. In addition, the subjects of focus group interviews mentioned that flat display makes it easy to get books. On the other hand, focus effect and content-rich effect didn’t show significant differences. But the ratios of looking-at, stopping-by and picking-a-book were better in the situation of podium display with recommendations and color-coded display with book introductions when the displays were setted at the table in the central aisle. Furthermore, the subjects of focus group interviews pointed out that they preferred these kinds of displays, because they thought they were attracting. It seems that focus effect and content-rich effect have a certain degree of attention-capturing ability. In conclusion, librarians can use line-of-sight effect, focus effect or content-rich effect to make a book display seems more charming.
|Appears in Collections:||圖書資訊學系|
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