https://scholars.lib.ntu.edu.tw/handle/123456789/304572| Title: | Brand Equity or Establishing a New Brand :An Analytic Framework | Authors: | Shan-Yu Chou SHAN-YU CHOU |
Issue Date: | Jan-1993 | Source: | Management Seminar of 1993 | URI: | http://scholars.lib.ntu.edu.tw/handle/123456789/304572 | ISSN: | 1018-1601 |
| Appears in Collections: | 工商管理學系 |
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