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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Brand Equity or Establishing a New Brand :An Analytic Framework
Details
Brand Equity or Establishing a New Brand :An Analytic Framework
Journal
Management Seminar of 1993
Date Issued
1993-01
Author(s)
SHAN-YU CHOU
URI
http://scholars.lib.ntu.edu.tw/handle/123456789/304572
Type
conference paper