https://scholars.lib.ntu.edu.tw/handle/123456789/311078
Title: | Brand Equity as Real Option Premium | Authors: | SHAN-YU CHOU | Issue Date: | Mar-1994 | Source: | 1994 Marketing Science Conference | URI: | http://scholars.lib.ntu.edu.tw/handle/123456789/311078 | ISSN: | 1018-1601 |
Appears in Collections: | 工商管理學系 |
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