https://scholars.lib.ntu.edu.tw/handle/123456789/317039| Title: | The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan | Authors: | Chen, H.-M. Tseng, C.-H. Chen, Hui-Mei HUI-MEI CHEN |
Issue Date: | 2005 | Journal Volume: | 26 | Journal Issue: | 1 | Start page/Pages: | 15-24 | Source: | Tourism Management | URI: | http://www.scopus.com/inward/record.url?eid=2-s2.0-7044220510&partnerID=MN8TOARS http://scholars.lib.ntu.edu.tw/handle/123456789/317039 |
DOI: | 10.1016/j.tourman.2003.08.018 |
| Appears in Collections: | 園藝暨景觀學系 |
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