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College of Bioresources and Agriculture / 生物資源暨農學院
Horticulture and Landscape Architecture / 園藝暨景觀學系
The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan
Details
The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan
Journal
Tourism Management
Journal Volume
26
Journal Issue
1
Pages
15-24
Date Issued
2005
Author(s)
Chen, Hui-Mei
HUI-MEI CHEN
DOI
10.1016/j.tourman.2003.08.018
URI
http://www.scopus.com/inward/record.url?eid=2-s2.0-7044220510&partnerID=MN8TOARS
http://scholars.lib.ntu.edu.tw/handle/123456789/317039
Type
journal article