https://scholars.lib.ntu.edu.tw/handle/123456789/317284
標題: | A Recommender for Targeted Advertisement of Unsought Products in,E-Commerce. | 作者: | Chun-Nan Hsu Han-Shen Huang Koung-Lung Lin YUNG-JEN HSU |
公開日期: | 2005 | 起(迄)頁: | 101--109 | 來源出版物: | Proceedings - Seventh IEEE International Conference on E-Commerce Technology, CEC 2005 | 摘要: | Recommender systems are a powerful tool for promoting sales in electronic commerce. An effective shopping recommender system can help boost the retailer's sales by reminding customers to purchase additional products originally not on their shopping lists. Existing recommender systems are designed to identify the top selling items, also called hot sellers, based on the store's sales data and customer purchase behaviors. It turns out that timely reminders for unsought products, which are cold sellers that the consumer either does not know about or does not normally think of buying, present great opportunities for significant sales growth. In this paper, we propose the framework and process of a recommender system that identifies potential customers of unsought products using boosting-SVM. The empirical results show that the proposed approach provides a promising solution to targeted advertisement for unsought products in an E-Commerce environment. © 2005 IEEE. |
URI: | http://portal.acm.org/citation.cfm?id=1097108.1097217&coll=GUIDE&dl=GUIDE&CFID=15151515&CFTOKEN=6184618 http://scholars.lib.ntu.edu.tw/handle/123456789/317284 https://www.scopus.com/inward/record.uri?eid=2-s2.0-33749042151&doi=10.1109%2fICECT.2005.10&partnerID=40&md5=082813a9e6e3b8eb24f70298ea66347c |
DOI: | 10.1109/ICECT.2005.10 | SDG/關鍵字: | Industrial economics; Sales; Purchase behaviors; Recommender systems; Targeted advertisements; Electronic commerce |
顯示於: | 資訊工程學系 |
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