https://scholars.lib.ntu.edu.tw/handle/123456789/326068
Title: | Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel | Authors: | Chen, Chyi-Mei Shan-Yu Chou Chi-Cheng Wu SHAN-YU CHOU |
Issue Date: | Jun-2006 | Source: | 2006 Marketing Science Conference | URI: | http://scholars.lib.ntu.edu.tw/handle/123456789/326068 |
Appears in Collections: | 工商管理學系 |
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