https://scholars.lib.ntu.edu.tw/handle/123456789/353038
Title: | The Mediating Effect of Membership Customers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Club | Authors: | Kao, Shu-Luan NAI-HWA LIEN Jerome Chih-Lung Chou |
Issue Date: | 2009 | Source: | 14th Asia Pacific Management Conference | URI: | http://scholars.lib.ntu.edu.tw/handle/123456789/353038 |
Appears in Collections: | 工商管理學系 |
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