https://scholars.lib.ntu.edu.tw/handle/123456789/359987
Title: | The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition | Authors: | NAI-HWA LIEN Yi-Ling Chen |
Issue Date: | 2010 | Source: | 2010 INFORM Marketing Science Conference | URI: | http://scholars.lib.ntu.edu.tw/handle/123456789/359987 |
Appears in Collections: | 工商管理學系 |
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