https://scholars.lib.ntu.edu.tw/handle/123456789/367180
Title: | The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotions | Authors: | Lien, Nai-Hwa Chien-Wei Chen Yu-Hsin Chung Hsui-Fen Chien NAI-HWA LIEN |
Issue Date: | 2011 | Source: | 18th International Conference on Retailing and Consumer Services Science | URI: | http://scholars.lib.ntu.edu.tw/handle/123456789/367180 |
Appears in Collections: | 工商管理學系 |
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