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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
A Framework for Explaining the Diverse Core Brand Effects on Extension Evaluations
Details
A Framework for Explaining the Diverse Core Brand Effects on Extension Evaluations
Journal
Business and Information 2012 Conference
Date Issued
2012-01
Author(s)
YI-WEN CHIEN
Hsiao C.
URI
http://scholars.lib.ntu.edu.tw/handle/123456789/374722
Type
conference paper