|Title:||Consumer preferences regarding news slant and accuracy in news programs||Authors:||Chiang, Chun Fang
Shih, Hsiu Han
|Keywords:||Consumer preferences | News accuracy | News slant||Issue Date:||1-Jan-2017||Journal Volume:||45||Journal Issue:||4||Source:||Taiwan Economic Review||Abstract:||
© 2017 Taiwan Economic ReviewTaiwan Economic Review. All rights reserved. We use weekly audience ratings data from different regions in Taiwan to investigate the role of news slant and news accuracy in consumers' choices of TV news programs in Taiwan. We find that news programs leaning toward the Pan-Blue parties have more viewers from areas with more Pan-Blue supporters. Moreover, we find that consumers are more politically segregated in choosing news programs during political events than on ordinary days. The finding cannot be explained by reverse causality and suggests that consumers are inclined to watch news programs with a political ideology that approximates their own. Regarding consumer preferences for news accuracy, we examine changes in viewership caused by two well-known false news scandals involving reports that provided erroneous information. We find that the effects of these two incidents were either small or insignificant.
|Appears in Collections:||經濟學系|
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