https://scholars.lib.ntu.edu.tw/handle/123456789/471843
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.author | CHIA-LING LIU | en_US |
dc.contributor.author | Sinkovics, R.R. | en_US |
dc.contributor.author | Pezderka, N. | en_US |
dc.contributor.author | Haghirian, P. | en_US |
dc.creator | Liu, C.L.T.;Sinkovics, R.R.;Pezderka, N.;Haghirian, P. | - |
dc.date.accessioned | 2020-03-06T03:40:44Z | - |
dc.date.available | 2020-03-06T03:40:44Z | - |
dc.date.issued | 2012 | - |
dc.identifier.uri | https://scholars.lib.ntu.edu.tw/handle/123456789/471843 | - |
dc.relation.ispartof | Journal of Interactive Marketing | - |
dc.title | Determinants of Consumer Perceptions toward Mobile Advertising - A Comparison between Japan and Austria | en_US |
dc.type | journal article | en |
dc.identifier.doi | 10.1016/j.intmar.2011.07.002 | - |
dc.identifier.scopus | 2-s2.0-83655167293 | - |
dc.identifier.url | https://www.scopus.com/inward/record.uri?eid=2-s2.0-83655167293&doi=10.1016%2fj.intmar.2011.07.002&partnerID=40&md5=9b2df5acd1396d6129000bab2e573e3b | - |
dc.relation.pages | 21-32 | - |
dc.relation.journalvolume | 26 | - |
dc.relation.journalissue | 1 | - |
item.openairetype | journal article | - |
item.fulltext | no fulltext | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
item.grantfulltext | none | - |
item.cerifentitytype | Publications | - |
crisitem.author.dept | Business Administration | - |
crisitem.author.orcid | 0000-0002-3250-2553 | - |
crisitem.author.parentorg | College of Management | - |
顯示於: | 工商管理學系 |
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