https://scholars.lib.ntu.edu.tw/handle/123456789/472399
Title: | Effects of SMS teaser ads on product curiosity | Authors: | Chou H.-Y. Lien N.-H. NAI-HWA LIEN |
Issue Date: | 2014 | Journal Volume: | 12 | Journal Issue: | 4 | Start page/Pages: | 328-345 | Source: | International Journal of Mobile Communications | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/472399 | DOI: | 10.1504/IJMC.2014.063651 |
Appears in Collections: | 工商管理學系 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.