https://scholars.lib.ntu.edu.tw/handle/123456789/472401
Title: | How do candidate poll ranking and election status affect the effects of negative political advertising? | Authors: | Chou, Hsuan-Yi NAI-HWA LIEN |
Issue Date: | 2010 | Journal Volume: | 29 | Journal Issue: | 5 | Start page/Pages: | 815-834 | Source: | International Journal of Advertising | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/472401 | ISSN: | 0265-0487 | DOI: | 10.2501/S0265048710201476 |
Appears in Collections: | 工商管理學系 |
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