https://scholars.lib.ntu.edu.tw/handle/123456789/472404
Title: | Social media and marketing effectiveness | Authors: | Chen C.-W. NAI-HWA LIEN |
Issue Date: | 2017 | Journal Volume: | 22 | Journal Issue: | 1 | Start page/Pages: | 1 | Source: | Asia Pacific Management Review | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/472404 | DOI: | 10.1016/j.apmrv.2017.02.002 |
Appears in Collections: | 工商管理學系 |
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