https://scholars.lib.ntu.edu.tw/handle/123456789/472410
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.author | Chou H.-Y. | en_US |
dc.contributor.author | NAI-HWA LIEN | en_US |
dc.creator | Chou H.-Y.;Lien N.-H. | - |
dc.date.accessioned | 2020-03-06T03:42:34Z | - |
dc.date.available | 2020-03-06T03:42:34Z | - |
dc.date.issued | 2011 | - |
dc.identifier.uri | https://scholars.lib.ntu.edu.tw/handle/123456789/472410 | - |
dc.relation.ispartof | Journal of Marketing Communications | - |
dc.title | What does a negative political ad really say? the effects of different content dimensions | - |
dc.type | journal article | en |
dc.identifier.doi | 10.1080/13527260903546213 | - |
dc.identifier.url | https://www2.scopus.com/inward/record.uri?eid=2-s2.0-80052409823&doi=10.1080%2f13527260903546213&partnerID=40&md5=12c6e415f735d024f481b52e303f7c4a | - |
item.fulltext | no fulltext | - |
dc.relation.pages | 281-295 | - |
dc.relation.journalvolume | 17 | - |
dc.relation.journalissue | 4 | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
item.openairetype | journal article | - |
item.grantfulltext | none | - |
item.cerifentitytype | Publications | - |
item.fulltext | no fulltext | - |
crisitem.author.dept | Business Administration | - |
crisitem.author.orcid | 0000-0002-6525-0356 | - |
crisitem.author.parentorg | College of Management | - |
顯示於: | 工商管理學系 |
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