https://scholars.lib.ntu.edu.tw/handle/123456789/472412
Title: | 另類廣告不一致:品牌來源國與品牌消費文化定位之觀點 | Authors: | 林正士 練乃華 周軒逸 |
Issue Date: | 2011 | Journal Issue: | 36 | Start page/Pages: | 99-135 | Source: | 廣告學研究 | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/472412 | ISSN: | 1025-5230 |
Appears in Collections: | 工商管理學系 |
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