https://scholars.lib.ntu.edu.tw/handle/123456789/472584
Title: | Dimensional range overlap and context effects in consumer judgments | Authors: | YI-WEN CHIEN Wegener D.T. Hsiao C.-C. Petty R.E. |
Issue Date: | 2010 | Journal Volume: | 37 | Journal Issue: | 3 | Start page/Pages: | 530-542 | Source: | Journal of Consumer Research | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/472584 | DOI: | 10.1086/652415 |
Appears in Collections: | 工商管理學系 |
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