https://scholars.lib.ntu.edu.tw/handle/123456789/577337
標題: | Changing perceptions of companies' website from foreign to local: An experimental study of website localization strategies | 作者: | Wu T. CHOON LING SIA Shi Y. CHIH-HUNG PENG Lu Y. |
關鍵字: | Experiment; Prosocial; Similarity; Strategy; Website localization | 公開日期: | 2014 | 出版社: | Association for Information Systems | 來源出版物: | 35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014 | 摘要: | Website localization is important for companies to do business in the international market. This paper-in-progress explores website localization strategies and their effects. Drawing from social identity paradigm, we develop two website localization strategies: Similarity strategy (leveraging similarities with local people to positively influence consumer attitude towards foreign companies' websites in website design) and Prosocial strategy (bringing benefits to local people to enhance consumer attitude towards foreign companies' websites in website design). We also propose hypotheses about how these two strategies affect perceived website localization, trust and purchase intention through perceived similarity and perceived support. An experimental study will be conducted to validate the hypotheses in Mainland, China. |
URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85107714793&partnerID=40&md5=6808b3fb09cccd5fdc6ee28019a2a399 https://scholars.lib.ntu.edu.tw/handle/123456789/577337 |
ISBN: | 9781634396943 | SDG/關鍵字: | Behavioral research; Experiments; Information systems; Information use; International trade; Web Design; Consumer attitudes; Foreign companies; International markets; Prosocial; Purchase intention; Similarity; Strategy; Website localizations; Websites |
顯示於: | 資訊管理學系 |
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