A Study of Hsinchu City Mayor Election:Social-Political Basis of Election Winner Lin Chih-Chien

The thesis is according to the six polls campaign headquarters in Hsinchu mayor Lin Chih-Chien by the Master Survey & Research Co. Ltd (MSRC).The first, the thesiscarried out simple statistical analysisresults of the poll, describe Lin Chih-Chien voters support distribution. Secondly, the support of demographic variables and Lin Chih-Chien of the Chi-Square (χ2) test, a test of the internal variables of these groups support for Lin Chih-Chien to whether a significant difference. Then use “the binary logit regression analysis “to established interpretation model can understand what demographic variables and political society psychographic, significantly affects the respondents support Lin Chih-Chien, which describe thepolitical social basis ofLin Chih-Chien to win the election. After the sunflower student movement, overall, Lin Chih-Chien has a good basis for the political parties as a success of the foundation, supplemented by personal traits are critical factors that enable it to obtain the success, the results seem, Hsinchu mayor Lin Chih-Chien''s victory was not a luck win