https://scholars.lib.ntu.edu.tw/handle/123456789/612081
Title: | Understanding Consumer Recommendation Behavior | Authors: | Wen-Kuo Chen Heng-Chiang Huang Seng-Cho T. Chou |
Editors: | Key Pousttchi Dietmar G. Wiedemann |
Issue Date: | 2010 | Publisher: | Business Science Reference | Source: | Chen, Wen-Kuo, Hengchiang Huang and Seng-Cho T. Chou (2010), “Understanding Consumer Recommendation Behavior,” in Key Pousttchi and Dietmar G. Wiedemann (ed.), Handbook of Research on Mobile Marketing Management, Hershey, New York: Business Science Reference, pp. 401-415. | Start page/Pages: | 401-415 | Source: | Handbook of Research on Mobile Marketing Management | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/612081 |
Appears in Collections: | 國際企業學系 |
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