LICHUNG JEN
任立中
Loading...
Scopus Author ID
Research Interests
Bayesian Statistics Analysis
Big Data Marketing
Consumer Behavior Analysis
Customer Relationship Management
Dynamic Pricing Strategies
Marketing Decision Models
Marketing Management and Strategic Planning
New Product Development and Test
Promotion Strategic Planning and Evaluation
Sales Forecast System
Strategic Database Marketing
Organization
| Organization | Major | Role | Start | End |
The Ohio State University | Marketing | Ph.D. | September 1, 1991 | December 31, 1995 |
Organization
| Organization | Dept | Title | Start | End |
Chinese Culture University | Department of International Business Management | Professor | August 1, 2011 | July 31, 2014 |
National Taiwan University | Department of International Business | Professor | August 1, 2008 | August 1, 2011 |
National Taiwan University | Department of International Business | Associate Professor | February 1, 1997 | August 1, 2008 |
National Taiwan University | Department of International Business | Instructor | August 1, 1996 | February 1, 1997 |
National Chi Nan University | Associate Professor | February 1, 1996 | August 1, 1996 | |
National Taiwan University | Department of International Business | Director | August 1, 2009 | July 31, 2011 |
National Taiwan University | Department of International Business | Chair/Head | August 1, 2009 | July 31, 2011 |
National Taiwan University | Department of International Business | Professor | August 1, 2014 | April 15, 2022 |