Study of Mandalay City Historic Heritage Revitalization Key Essential Elements A View from Cultural Tourism Development
Date Issued
2012
Date
2012
Author(s)
Lu, Cheng-Ju
Abstract
In recent years Myanmar along with the political patterns and the lifestyle change, go ahead the overall integrity opening development. Because mainly to advance to the Globalization and the overall National Development goal, as well as present under the lack in international popularity and completely competition situation, Myanmar Government thinks Myanmar has the original natural environment superiority condition, enrich and various type cultural styles, and owned a lot of Cities which have many Historic Heritage that is hundreds or thousands years old and so on, may take nowadays main stream of Cultural City marketing way. Therefore in the Cultural City marketing’s technique, choose cultural creativity guidance Cultural Tourism Industry Development can do the current main way of Cultural City Marketing and the trend of City Development. So the Cultural Tourism is played an important role on behalf of the National image and City development. Therefore this study though in the Cultural Tourism Development way must consider events that are for this City Historic Heritage and its surrounding environment revitalization way , must be considered one that is successful key elements , it need to be worthy of further discussion Topics.
This study discusses about the Historic Heritage Site and Surrounding Environment Revitalization which is a view from Cultural Tourism Sustainable Development Concept, from this concept knows between of the Historic Heritage Site and Cultural Tourisms has mutually interdependent relationship. Cultural Tourism Industry can attract and increase Cultural Tourism industry can attract and enhances the stream of customers, and can create local economic growth; furthermore it may be the way of city marketing and using media communication way, forward the Waves of Globalization. Cultural Tourism needs to have the unique owned historical historic heritage and enrich cultural connotation, more need to sustain manage, so that Cultural Tourism industry can be promote local sustainable development.
In this study used by the Delphi expert survey and Annalistic Hierarchy Process (AHP) expert questionnaire and field survey method, from a viewpoint of Cultural Tourism development discuss Mandalay City Historic Heritage sites revitalizing essential key elements framework system’s establishment. Hope that study to Mandalay AungMyayThanzanCultural district revitalization when make a strategic plan and operate, can provide the main considerations of essential key factors items and recommendations. The result of expert’s suggestion questionnaires analysis show (1) for Mandalay City Historic Heritage sites revitalization the most suitable of revitalization way is historic heritage and surrounding environment area multiple cultural space revitalization pattern, (2) in the Urban Historic Heritage Revitalization Framework System, all experts think about Environment Aspect relevant essential element items are the most important and the most need to consideration factors, the second one is Economic Aspect relevant essential element items.
The main investigators of this study, soon yearned to be Cultural Tourism City’s goal requirement terms; Historic Heritage maintenance, suitable preserved, neighborhood environment maintenance, The Recreation facilities and Public facilities demand, Transportation System Convenience and Public Transportation System Development, etc., Historic Heritage and neighborhood environment revitalization, so that the local residents can understand the importance of the Cultural Tourism issue and recognition of the values of historic heritage.
Subjects
Historic Heritage
Cultural Tourism
Heritage Revitalization
Revitalization Key Essential Elements
Analytic Hierarchy Process
Type
thesis
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