Art Activities and the Real Estate Business—Case Studies in Taipei and Taichung, Taiwan
Date Issued
2016
Date
2016
Author(s)
Chen, Tzu-Yu
Abstract
Property developers have been devoting themselves to the cultural and art activities. It is the unique trend in the real estate markets of Taipei and Taichung in this decade. In this study, we found that the development of their cultivation in art is introduced, and the origin of the property developers’ participating art activities is established by the particular “Selling Space” and “Selling Activity” in the real estate business in Taiwan, through the understanding of the very pre-sales system and real estate marketing agency of Taiwan, real estate cycles, and the government policies. The study investigates 11 property developers’ devotion to culture and art, and the prerequisites that provoke the property developers’ dedication: sufficient actively managed funds, the interest in art and the keen thinking to selling. As for the activities, they are categorized as three types: founding foundations, opening up and activating the established vacant lots by the display through Cultural & Creative and art, and creating brand new long-term or short-term Art stations. The benefits behind the cultural and art activities are establishing the company’s image, making connections, earning more economic profits and so forth. Under the theoretical structures announced by Harvey and Bourdieu, the structural factors of the phenomenon as mentioned are apparent. Culture and art have become a solution when real estate capitalists are in the Crisis of Capital Accumulation due to over accumulation of capital or broken circuit of accumulation. In the era of Cultural economics, property developers not only maintain the circuit of capital but also gain their own cultural capital and social capital. However, on the other side of the structural factor, the dedication to culture and art also gives positive influences on the environments of the cities, the citizens, the real estate market, and the art community, including providing ideas for the vacant lots under urban regeneration, creating multiple experiences of art and culture in the cities, promoting art to the real estate community, and providing stages and resources for people in art communities to showcase their talents and interchange the ideas of their art creations.
Subjects
Real Estate Market
Art
Pre Sales System
Real Estate Agency
Circuit of Capital
Cultural Economics
Cultural Capital
Social Capital
Type
thesis