Development Strategy for Medical Electronics Industry in Taiwan

Recently, Taiwanese government encourages the development of biotechnology industry and medical device industry is among them. In addition, population is rapidly aging and people are willing to pay more for healthcare. The population in developing countries is growing and the need for medical equipment also increases, and the rising income also brings people to seek higher quality of medical services. The market of medical device industry will expand continually in the future. It become critical to plan a proper strategy to develop medical products for Taiwanese electron manufacturers in medical electronics industry. This research intends to explore possible strategies for Taiwanese electronic manufacturers to get into the medical electronics fieldaiwanese electronic industry is well developed and the electronic environment is complete, so it has enough ability to get into the medical device industry. However, medical device industry is highly regulation oriented, the value chain analysis of medical device industry shows that clinical trial and pre-market review pose to be two quite important links. Each stage of the product life cycle is subject to strictly relevant electron regulations and the technique threshold is high, so the situation of factories going into medical devices is underperformed.his research using SWOT analysis method and value chain activity analysis to discuss the development strategy for Taiwanese medical electronic industry. And by the interview , choosing the specialists working in the medical device industry for long time and asking them how to choose the suitable strategy to get into the market and develop the proper product, enables Taiwanese companies more competitive in the medical electronic industrial development. hen the electronic manufacturers get into the medical equipment and device field, they should survey the source and the key technique they have, do the market segmentation and product position well, and bring up the proper strategy to get into the market, in order to gaining more benefit in the medical electronic market.