https://scholars.lib.ntu.edu.tw/handle/123456789/91719
標題: | 風景區遊憩偏好與需求之研究 | 作者: | 林晏州 | 關鍵字: | 遊憩選擇行為;聯合分析;敘述性偏好;偏好評值;偏好排序;recreation choice behavior;conjoint analysis;stated preference;preference score;preference ranking | 公開日期: | 1999 | 出版社: | 臺北市:國立臺灣大學園藝學系暨研究所 | 摘要: | 本研究以聯合模式預測大眾之遊憩區 偏好,並比較影響大眾遊憩選擇行為之遊 憩區屬性間的相對重要程度。本研究選取 五項遊憩區屬性,將其加以分級並組合成 18 個替選方案,提供給受訪者進行偏好評 值或偏好排序之評估;再以聯合選擇模式 分析調查所得之資料。研究結果顯示偏好 評值評估模式與偏好排序評估模式間具有 高度相關而無顯著差異,兩模式分析所得 遊憩區各屬性之相對重要程度亦相似,均 以遊憩區之遊憩及服務設施品質最重要, 其次依序為遊憩區具有之自然景觀資源、 旅遊所需花費及遊憩區具有之人文景觀資 源,而以遊憩區內所提供之活動機會之多 樣性最不重要。 This study developed a conjoint model to examine public preferences for recreation sites and to compare relate importance of site attributes which may influence their site choice behavior. Eighteen combinations of five site attributes were simulated. The respondents were asked to give a preference score or preference ranking to every alternative of these recreation sites. The conjoint choice model was estimated for the preference score and preference ranking data. It showed that the alternative ranking derived from mean preference scores and median of preference ranking was highly correlated. The relative importance of site attributes was similar in both estimated models. The most important attribute determined site choice behavior was the quality of recreation facilities and services, followed by natural recreation resources, cost of the trip, and cultural recreation resources. The opportunity for engaging in water-based or land-based recreation activities was the least important attribute. |
URI: | http://ntur.lib.ntu.edu.tw//handle/246246/18202 | 其他識別: | 882415H002031 | Rights: | 國立臺灣大學園藝學系暨研究所 |
顯示於: | 園藝暨景觀學系 |
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