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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry
Details
Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry
Resource
台灣管理學刊 2 (1): 1-22
Journal
台灣管理學刊
Journal Volume
2
Journal Issue
1
Pages
1-22
Date Issued
2002
Date
2002
Author(s)
Chou, Shan-Yu
DOI
10.6295/TAMJ.2002.0201.01
URI
http://ntur.lib.ntu.edu.tw//handle/246246/81563
URL
http://dx.doi.org/10.6295/TAMJ.2002.0201.01
Type
journal article