https://scholars.lib.ntu.edu.tw/handle/123456789/98794| Title: | Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry | Authors: | Chou, Shan-Yu | Issue Date: | 2002 | Journal Volume: | 2 | Journal Issue: | 1 | Start page/Pages: | 1-22 | Source: | 台灣管理學刊 | URI: | http://ntur.lib.ntu.edu.tw//handle/246246/81563 http://ntur.lib.ntu.edu.tw/bitstream/246246/81563/1/9.pdf |
DOI: | 10.6295/TAMJ.2002.0201.01 |
| Appears in Collections: | 工商管理學系 |
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