https://scholars.lib.ntu.edu.tw/handle/123456789/98822
標題: | Delivering superior customer perceived value in the context of network effects | 作者: | Tseng, Fan-Chen Teng, Ching-I Chiang, Ming-Huang |
關鍵字: | e-commerce strategy; IT management; network externalities; value networks | 公開日期: | 2007 | 卷: | 3 | 期: | 1 | 起(迄)頁: | 41-51 | 來源出版物: | International Journal of E-Business Research | 摘要: | Network effect refers to the phenomenon that the value of connecting to a network depends on the present number of customers connected to that network. The self-reinforcement characteristic of the network effect strengthens the strong firms and weakens the weak firms. In the extreme form, network effects may produce a winner-take-all market. Therefore, competitive strategies are critical for companies in markets characterized by network effects. To succeed in the market, a firm must be able to deliver superior value to customers compared to its competitors. This study proposes a conceptual model for describing the market situations characterized by network effects. Based on this model, this study clarifies how companies can deliver superior customer value in the context of network effects. This study proposes two major approaches: increasing total customer value and reducing total customer costs. Various practical methods are proposed for implementing these two approaches. © 2007, IGI Global. All rights reserved. |
URI: | http://ntur.lib.ntu.edu.tw//handle/246246/83560 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85001838194&doi=10.4018%2fjebr.2007010103&partnerID=40&md5=8e77c8bd4ba9f1923c60eb32edd551a5 |
ISSN: | 15481131 | DOI: | 10.4018/jebr.2007010103 |
顯示於: | 工商管理學系 |
在 IR 系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。