DC 欄位 | 值 | 語言 |
dc.contributor.author | 練乃華 | zh_TW |
dc.creator | 練乃華 | - |
dc.date | 2001 | zh_TW |
dc.date.accessioned | 2006-07-25T05:10:50Z | - |
dc.date.accessioned | 2018-06-29T08:52:21Z | - |
dc.date.available | 2006-07-25T05:10:50Z | - |
dc.date.available | 2018-06-29T08:52:21Z | - |
dc.date.issued | 2001 | - |
dc.identifier | 892416H002043 | zh_TW |
dc.identifier.uri | http://ntur.lib.ntu.edu.tw//handle/246246/3044 | - |
dc.description.abstract | 本研究目的在瞭解當消費者在作以
記憶為基礎的判斷時,其處理動機之高低
和產品訊息的典型程度對產品評價之影
響。兩項實驗結果發現,無論動機高低,
受測者均較容易記住正面的典型訊息;而
處理動機較低的受測者花費較少的時間去
評估產品,對其作成的產品評價較有自
信,其產品評價與訊息記憶間有較強的相
關性,且較易受到典型訊息的影響。 | zh_TW |
dc.description.abstract | The purpose of this study is to
explore how the typicality of product
attributes and consumer’s processing
motivation influence the utilization of
attributes in making memory-based
judgments. The results from two experiment
showed that consumers remember positive
typical product information better. When
processing motivation is low, the
attractiveness of typical information has
stronger impacts on product judgments.
Moreover, consumers with lower processing motivation spend less time to evaluate a
product, feel more confident of their product
judgment, and show higher recall-judgment
correlation. | en |
dc.format | application/pdf | zh_TW |
dc.format.extent | 53913 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language | zh-TW | zh_TW |
dc.language.iso | zh_TW | - |
dc.publisher | 臺北市:國立臺灣大學工商管理學系 | zh_TW |
dc.rights | 國立臺灣大學工商管理學系 | zh_TW |
dc.subject | 訊息典型程度 | zh_TW |
dc.subject | 處理動機 | zh_TW |
dc.subject | 產品評估過程 | zh_TW |
dc.subject | 以記憶為基礎的判斷 | zh_TW |
dc.subject | information typicality | en |
dc.subject | processing
motivation | en |
dc.subject | product evaluation process | en |
dc.subject | memory-based judgment | en |
dc.title | 產品資訊典型程度對消費者評估過程之影響 | zh_TW |
dc.title.alternative | The Influence of Information Typicality on Product Judgment | en |
dc.type | report | en |
item.fulltext | with fulltext | - |
dc.identifier.uri.fulltext | http://ntur.lib.ntu.edu.tw/bitstream/246246/3044/1/892416H002043.pdf | - |
dc.coverage | 計畫年度:89
第一期;起迄日期:1999-08-01/2001-01-31 | zh_TW |
item.openairecristype | http://purl.org/coar/resource_type/c_93fc | - |
item.openairetype | report | - |
item.languageiso639-1 | zh_TW | - |
item.grantfulltext | open | - |
item.cerifentitytype | Publications | - |
item.fulltext | with fulltext | - |
crisitem.author.dept | Business Administration | - |
crisitem.author.orcid | 0000-0002-6525-0356 | - |
crisitem.author.parentorg | College of Management | - |
顯示於: | 工商管理學系
|