https://scholars.lib.ntu.edu.tw/handle/123456789/99119
Title: | Gender Difference in Persuasibility: The Moderating Role of Product Type and Endorser Expertise | Authors: | Lien, Nai-Hwa | Issue Date: | 2001 | Journal Issue: | 9 | Start page/Pages: | 3-18 | Source: | Sun Yat- Sen Management Review | URI: | http://ntur.lib.ntu.edu.tw//handle/246246/84630 |
Appears in Collections: | 工商管理學系 |
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