https://scholars.lib.ntu.edu.tw/handle/123456789/99121
Title: | 廣告音樂在不同涉入型態下之效果與影響機制 | Authors: | 彭縱仁 練乃華 |
Issue Date: | 2005 | Journal Volume: | 22 | Journal Issue: | 4 | Start page/Pages: | 415-428 | Source: | 管理學報 | URI: | http://ntur.lib.ntu.edu.tw//handle/246246/84633 | DOI: | 10.6504/JOM.2005.22.04.01 |
Appears in Collections: | 工商管理學系 |
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