https://scholars.lib.ntu.edu.tw/handle/123456789/99587
Title: | 個人因素在幽默廣告勸服途徑中之角色研究 | Authors: | 練乃華 蘇文達 曾杏如 |
Issue Date: | Apr-2005 | Journal Volume: | 1 | Journal Issue: | 1 | Start page/Pages: | 23-41 | Source: | 行銷科學學報 | URI: | http://ntur.lib.ntu.edu.tw//handle/246246/192634 |
Appears in Collections: | 工商管理學系 |
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